4by6 Custom Postcards, a printer of high-quality direct mail and
marketing collateral, wanted to expand their target market of graphic
designers.
Research determined that designers wanted more control over the
printing process. A fully-automated website was developed which
enables customers to prepare, print and proof their cards online
(1). The company name was reduced to just 4by6.com(2) and a more friendly amd functional
brand identity system (3) was designed.
Sales have grown by over 30% since the launch of the new brand and
website. In addition, the 4by6.com website was awarded silver at
the 2003 Horizon Interactive Awards. +
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