Rasilient Systems market RAID-array servers that
are flexible enough for a wide range of applications. In 2003, with
a new product about to launch, they needed to clearly distance themselves
from more established server manufacturers.
We mapped competing brands to determine where potential points
of differentiation existed. Color analysis (1)
pointed to green as the basis for a distinctive brand palette. This
was combined with a new symbol and wordmark to form the Rasilient
identity (2).
In addition to the product, applications of the identity include
the company’s website (3),
printed documents and PowerPoint presentations.
